When it comes to promoting your music, Radio Airplay is one of the top ways to get people around the world aware of your work. But there are some mistakes that even experienced musicians can make that will often result in them having a tough time getting their songs broadcast on radio stations. This article will cover six of these mistakes and how you can avoid them.
1) Creating long “radio-friendly” mixes with all four tracks mixed 7/8ths at 125 BPM
This is not the way most DJs create tracks for radio play. Most DJs prefer to hear their music cued up in its full length with no extra beats or parts cut out. When you submit your track for consideration, it is important to let the DJ know that you have made edits for time purposes.
2) Sending only the edited version of your song
It is also incredibly unprofessional to submit an edited version of your song without sending the full length as well. Not only will radio stations be annoyed by this, but they will likely call you out on it as well, diminishing any sense of professionalism that they might have had towards your music initially.
3) Sending more than two tracks at a time
Again, this will likely upset the DJ. Make sure that you are only sending him/her one or two songs at a time. You can email them the full length, but do not send exactly the same rights form for each song. That is just plain silly.
4) Submitting music on CD only
If you are using the Internet to submit your music it is important to realize that you can do so on any media. This is probably one of the biggest mistakes that musicians make, sending their music on CD only, which obviously makes it impossible to get played on radio stations that don’t have CD players.
5) Failing to follow up after submissions
You will probably send your music to a lot of different DJs and radio stations so it is imperative to keep track of where you sent what and follow up with all of them. At the very least, you should try calling them once or twice (don’t be annoying, just get the message across that you are still interested). If they don’t get back to you, move on. There is no point in dwelling on it.
6) Failing to listen to the radio itself
As mentioned above, when you are submitting your music it is crucial that you listen to what stations are playing in your area. If there are no stations playing in your area, you might have some trouble getting airplay. You may have to consider moving yourself or your material there in order to get on the airwaves.
I hope that with these guidelines, you’ll be able to avoid some of the most common mistakes that musicians make when trying to get their music heard on radio stations. Remember that even without radio play, most people will still listen to your music online with YouTube or Spotify, or something similar. Just don’t give up and you will get your music into the ears that need to hear it.