Even if you may have read about mobile friendliness or keyword integration in the past, without context, those concepts might not have provided you with a clear idea of where to go with your SEO campaign. Having some SEO marketing case studies handy can help you see how different strategies actually work.
1. Including long-tail keywords
One of the most crucial elements of SEO is keywords. By adding keywords to your written web content, you may let Google know which searches your content is most pertinent for and support its ranking for those queries.
You should concentrate on long-tail keywords, or ones that are several words long. Longer keywords are frequently more precise, allowing you to target a more niche market and compete against fewer online marketing.
2. Vacant space
One of the key factors in the entire user experience on your website is visual design. Users won’t want to stay on your website if it looks bad. And when a customer repeatedly leaving your site, Google knows to give you a lower ranking. Visual design is made up of many different components, ranging from colour palettes to page layout. However, white space is one of a site’s primary visual components.
The empty area on a page that isn’t covered by text, photos, or other visual elements is known as white space. Think about the difference between a page that is totally filled with text and one that is divided into short paragraphs and blurbs.
3. A compelling Meta description and title tag
Getting your content to rank in Google is the first step in SEO, but it doesn’t end there. You must persuade users that your site is the result they should click once your content is ranked. If you don’t, Google will presume your site isn’t valuable to users, which will cause your ranks to drop quickly.
Give each of your pages an engaging title tag and meta description, which together make up the blurb that displays in search results, if you want to increase clickthroughs.
What your company offers should be made apparent in the title and meta description, which will encourage users to click.
4. Reputable backlinks
When Google ranks your site, one of the things it considers is how reputable you are. If Google views your site as authoritative in your industry, it will rank you higher — and one of the best ways to seem more reputable is to earn backlinks, which are critical to SEO.
5. Quick page loads
Unbeknownst to you, 83% of consumers anticipate web pages to load in three seconds or less. If your website doesn’t live up to this expectation, you’ll see a lot of users leave quickly, which will signal to Google that your website isn’t helpful to users and drop in rank.
6. Flexible design
It’s hardly surprising that Google’s algorithms give mobile-friendly websites priority given that more than 50% of all Internet traffic originates from mobile devices. Mobile consumers won’t stay on your site if it isn’t mobile-friendly, and Google will penalize you in its search results.
Therefore, you should use responsive design on your site in order to maintain a good position. A style of web design known as responsive design adapts your site’s layout to match any screen it displays on.