Let’s make your business headless


The way businesses conduct e-commerce is changing thanks to headless commerce. Companies are being forced to adapt while maintaining a seamless customer experience as technology rapidly changes the way people shop. Monolithic architecture is soon becoming obsolete, restricting the scalability of innovation. But what exactly is headless commerce, and how can it help your company grow? Let’s start with some background on e-commerce and how headless commerce has transformed the way businesses design technology.

Background of headless commerce

In 1979, a businessman connected television to a real-time transaction management computer over a modified telephone line, marking the beginning of what we now call e-commerce. Accurate e-commerce would take a quarter-century to become possible, thanks to the internet. More than a third of the world’s population already prefers to shop virtually entirely online, which is only expected to rise in the coming decade.

Innovation, on the other hand, never stops. The steady shift to e-commerce has accelerated in recent years and is only building the foundation for what is to come. From simple e-commerce and monolithic design, the conversation has already shifted to API-driven multi-touchpoint experiences. The consumer desire and expectation drive today’s market and no technical blueprint comes close to achieving such expectations than headless commerce.

Consumers and multi-touchpoint experience

Customer expectations have always driven e-commerce change, but this is more true now than at any other moment in history partially because consumers now have more options than ever before. Mobile phones account for 73% of all online sales at the time of writing, and 80% of buyers expect to be able to start a purchasing trip on one device and end it on another without interruption. This is significant because headless commerce is one of the essential enablers of the multi-touchpoint experience, and it’s one of the primary reasons. Hence, many companies are interested in it as a design.

Importance of headless commerce to businesses

Allows for rapid expansion and scalability

Organizations like Amazon tend to hit their natural ceilings regarding expansion. When businesses’ old monolithic systems become too inflexible to allow them to advance in their desired direction, they must either close their virtual doors or change their entire system.

Headless commerce successfully removes this barrier, allowing organizations to integrate new services, serve new channels, and expand their customer bases indefinitely.

True omnichannel experience

The future is an omnichannel experience, and headless commerce is the best platform for getting your company there. The headless strategy allows you to work independently on different front-end channels and backend services, making it simple to change existing experiences and add new ones to the mix. APIs may be set up to push content to all of these channels simultaneously, ensuring that consumers get a consistent brand experience regardless of their device.

Caters to an “always-on” generation

These days, no company can afford downtime. If your website takes too long to load or a user receives a 404 error, they will move to a rival rather than wait for you to remedy the problem. Downtime is necessarily a risk with legacy systems, especially when releasing regular updates and introducing new features and services is vital to economic success.

A headless commerce system separates the backend from the frontend. It employs microservices to keep everything separate, allowing businesses to implement as many updates and new services as they want without risking downtime.

Developing a new e-commerce platform

Headless commerce is the emerging e-commerce frontier. It’s a must if you want your online enterprises to be dynamic, flexible, and responsive to fast-changing consumer wants and demands. It’s crucial to remember that headless technology isn’t a one-time experiment. Because it’s an architecture that necessitates a systematic and phased implementation. Therefore, it is critical to pick the proper headless commerce partner.

Headless or traditional

Although traditional commerce software has grown to include cutting-edge functionality, many remain predominantly web-centric and less receptive to adapting to new digital devices and channels. Using a traditional eCommerce solution does not require significant initial investment and is easy to implement. While frameworks, scripts, and templates are simple to use on traditional commerce platforms, they contribute to the platforms’ restrictions and prevent seamless digital experiences.

By detaching the front-end and eliminating any restrictions on the backend, headless commerce platforms enable an unrestricted path to innovate and experiment, despite being cost-sensitive, sophisticated, and manpower-intensive. Traditional platforms give way to headless commerce as the business moves away from standalone eCommerce websites and toward multiple digital touchpoints.

Headless commerce emerges as the clear winner when it pertains to decoupled systems and decoupled commerce. It’s all about decoupling elements of the eCommerce stack so that the front-end or customer-facing side can be more flexible. Because of the development of cloud and microservices, all backend systems, such as product information management (PIM) and CMS, must make information available to the display layer. The display layer remains adaptable and communicates with the appropriate backend components as the interfaces interact and exchange information in real time.

Consider implementing Headless commerce architecture for your company because it allows you to design anything you want while improving consumer experience.


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