5 Important Pieces of Info to Include in Real Estate Farming Postcards

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Real Estate
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Real estate can be a great investment for those with the time, money, and inclination to buy, fix up and sell houses or apartments. However, it is not for the faint-hearted. To do it right, you need an eye for design, a talent for home repair, a good head for business, and an understanding of how to use the latest marketing techniques to outshine your competitors.

The best part about real estate is that it’s a great long-term investment. You can make significant profits once you learn how to convince your target audience to support your business. The major challenge in the industry is winning clients.

However, one marketing strategy that guarantees results is the use of real estate farming postcards. Here’s a detailed breakdown of pieces of information you must include in your postcard marketing strategy to improve their effectiveness.

1. Newly Listed Properties

It’s common for there to be a rush of new listings during the spring and summer months. This is an excellent time to send real estate farming postcards because it’s a way to showcase your most recent listings and build excitement.

New listings are a great way to show that you’re an active agent in the area, and they also give people an idea of what’s selling and for how much.

2. Contact Information

The use of postcards is to ensure that more people get to know you and your services. That translates to more leads. But this will only happen if you include your contact information in your marketing postcards. Ensure you add your name and the contact details such as your mobile number, website link, email address, and so on.

3. Call to Action

An effective call to action is linked to a high conversion rate. You’ll miss out if you don’t include one in your postcards. Anyone who is interested in your services will act to your CTA. A call-to-action is something that tells readers what they should do next. It could be a phrase like “Call Me Today!” or “Fill Out This Coupon for a Free Gift!” and so on.

4. Services You Provide

Listing what you offer to clients into your real estate farming postcards is beneficial since it will be a more complete picture of the real estate industry and your approach. Potential clients interested in selling their homes or buying a new home might find such information very helpful.

In most cases, realtors are considered the experts on the local market and you should highlight that in any real estate farming postcards that you decide to send out.

5. Ongoing Offers

You’ll miss out if you do not include ongoing offers in your real estate farming postcards. Having an ongoing offer on your farm postcards will help you maintain contact with your clients throughout the year. Besides, the offer will lure most of them to do business with you. 

For example, you can give away freebies at open houses. Realtors who host open houses know that buyers love freebies, so make sure you have some on your postcards.

Wondering What to Include in Your Real Estate Farming Postcards?

Real estate farming postcards have been around for years, but they are still relevant today. Just be sure to include the information highlighted in this column to advertise your business and grow your clientele.

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